Beer Is Famous. Milwaukee Made It So.
Select Fri @ 1:30 pm & Sat @ 11:00 am
Have you ever heard of beer? Yep, we knew it! Now, let us show you how Milwaukee did its fair share to make beer famous! Learn about how the city became the "Beer Capital of the World," plus experience the rise of the incredible craft brewery scene of today.
Price: $22 per adult (21+)
Duration: 2 hours, 45 minutes ~ .9 miles
Tour description:
The tour starts with a private tour of the production facility at Pilot Project Brewing in the iconic Pabst brewery complex. From there, we explore other venues in the complex including Best Place at the Historic Pabst Brewery & the Brewhouse Inn & Suites where we view the majestic Pabst brew kettles of yesterday. We end at the highly reputed Central Waters Brewing. All along the way, we learn about Milwaukee beer history while interacting with brewery artifacts “show & tell” & engaging fun beer trivia.
Stops along the route:
Pilot Project Brewing + Best Place in the Historic Pabst Brewery + Brewhouse Inn & Suites + Central Waters Brewing
Beverage options available:
Pilot Project (craft beers, hard kombucha, wine, cocktails, soda, NA beer) ~ On Tap or Best Place (craft beer, PBR, full bar, soda) ~ Central Waters (craft beers, hard seltzer, soda)
Start spot: Pilot Project Brewing (Pabst complex)
1128 N 9th St, Milwaukee
End spot: Central Waters Brewing
1037 W Juneau Ave, Milwaukee
Compliments to our tour:
** Learn more about Pabst history @ Best Place - book separately: www.bestplacemilwaukee.com
**Food available before or after the tour at both breweries or at On Tap
Paul's take:
"This is a really great way to get a true feel of how & why Milwaukee became the "Beer Capital of the World" while sipping on some of the finest brews of today. And Best Place has the city's best gift shop - if they don't have it, you don't need it!"
ECHOS OF THE BLOODY THIRD
MON & FRI @ 10:00 AM
Step into the past, stroll through the present. Join us for a captivating journey through Milwaukee’s Historic Third Ward, where cobblestone stories meet modern charm. Once known as the “Bloody Third” — a rough-and-tumble immigrant enclave — this vibrant neighborhood has undergone a remarkable transformation into one of the city's most scenic and beloved districts.
Price: $22 per adult (21+)
Duration: 2 hours, 45 minutes ~ .9 miles
Tour description:
As we leisurely walk along the River Walk and other picturesque corners, you’ll hear gripping tales of the Irish and Italian immigrants who shaped the soul of this neighborhood — stories of tragedy, resilience, and hope. Along the way, you’ll admire the distinctive turn-of-the-century architecture that gives the Third Ward its timeless beauty. We’ll cap off the tour with a stop at the Milwaukee Public Market, a 2x Winner of Best Public Market in the USA, where the energy of the neighborhood truly comes alive.
Stops along the route:
We'll do a walk through of the highly acclaimed Milwaukee Public Market & then loop back around to end at the Market. Feel free to stay for eats & drinks!
Start spot: HILTON GARDEN INN HOTEL (front steps)
611 N Broadway, Milwaukee
End spot: Milwaukee public market
400 N Water St, Milwaukee
Compliments to our tour:
** The Historic Third Ward has tons of eateries, coffee shops, & shopping opportunities:
Paul's take:
"Perfect for history lovers, architecture buffs, and anyone who loves a good comeback story."
'CRAFT BREWERY TRIFECTA' TOUR
Select FRI & SAT @ 1:30 PM
This tour takes you to 3 distinctively wonderful craft breweries in the historic Pabst brewery complex & the nearby Deer District. Begin with the “Beer Flight Games” where you will put your taste buds to the test as you compete in a friendly beer taste challenge. This highly interactive outing includes fun beer trivia, Milwaukee history trivia & beer glass style education. Beverages available for purchase at all 3 stops. Included: 4 - 5 oz taster beers at Central Waters.
Price: $36 per adult (21+)
Duration: 2.5 hours ~ .6 miles
Tour description:
The tour starts in the Pabst brewery complex at the highly reputed Central Waters Brewing Co, housed an in 1873 Methodist church. Here, participants will undertake the ‘Beer Flight’ Games competition where they will attempt to determine the tasting notes & styles of 4 different beer samples (5 oz tasters). From there, we view the majestic original Pabst brew kettles in the Brewhouse Inn & Suites. The tour then stops 2 blocks down the street at the amazing incubator brewery, Pilot Project Brewing. The tour concludes with an 8-minute downhill walk to the Deer District (home of the Milwaukee Bucks) where we stop at Explorium Brewpub (formerly Good City Brewing). A 21-beer glass style challenge as well as city history, beer history, & engaging beer trivia throughout.
Start spot: CENTRAL WATERS BREWING
1037 W Juneau Ave, Milwaukee
END SPOT: EXPLORIUM BREWPUB (DEER DISTRICT)
333 W Juneau Ave, Milwaukee,
Compliments to our tour:
**For more Pabst history, do the tour at Best Place at the Historic Pabst Brewery
**For food before or after the tour: all 3 breweries serve great eats, plus On Tap at the Brewhouse Inn & Suites
Paul's take:
"A great way to experience the thriving craft brewery scene of Milwaukee...3 unique breweries...all uniquely wonderful. Plus, we'll have a whole lotta fun along the way!"
'Then & Now' Series: Pabst - History & Architecture
Tue & fri @ 10:00 am
Experience the city of today as we focus on Milwaukee history & architecture with beer history mixed in. Be ready to do some engaging city trivia along with a historic brewery artifacts "show & tell." Starts in the Pabst complex & ends at the southern edge of Downtown.
Price: $22 per adult (21+) ~ $15 for teen ~ 12 & under are free
Duration: 2 hours ~ 1.3 miles
Tour description:
The tour starts at the wonderful Brewhouse Inn & Suites in the historic Pabst brewery complex where we view the 6 majestic Pabst brew kettles. We continue through the Pabst complex with a walk to the Deer Deer District, the city's marquee entertainment venue that is home to the Milwaukee Bucks. We then explore the historic Old World Third St District & River Walk as we learn about old Kilbourntown & Juneautown in downtown Milwaukee. The varied architecture, both past & present, will be highlighted. We then end at the city's newest food hall, 3rd St. Market Hall. Tour also includes: Wisconsin lingo, artifacts "show & tell," & engaging stories & fun facts throughout.
Stops along the route:
One rest stop along the way.
Beverage options available:
Coffee stop in the Pabst complex
Start spot: Brewhouse Inn & Suites
1215 N 10th St, Milwaukee
End spot: 3rd Street Market Hall
275 W Wisconsin Ave, Milwaukee
Compliments to our tour:
** 3rd St Market Hall has several food vendors, so it would be a great place to grab lunch after we are done.
Paul's take:
"I think you'll be delightfully surprised by the fascinating stories of Milwaukee history as well as the variety of historic architecture that we have. This tour is a great way to share both with you!"
QUINTESSENTIAL MILWAUKEE TOUR
MON & TUE @ 1:30 PM
This tour has a little bit of everything that makes Milwaukee FUN: craft beer, food options, beer history, city history, & architecture. Starts at a cool, new food hall (coffee, beer, full bar, 15 food vendors) & ends at the #1 public market in the nation..with a whole lot more in between!
Price: $22 per adult (21+)
Duration: 2.5 hours ~ 1.3 miles
Tour description:
This tour starts at 3rd Street Market Food Hall, newly opened in January of 2022. (Look to arrive early to grab some tasty food from any of their 12 vendors &/or play shuffle-board or corn hole prior to the tour.) From here, we walk down Wisconsin Ave, a street with many past lives. Then along the River Walk as we explore the history & architecture of the city. After a beverage pit stop midway through, we end at the Milwaukee Public Market, voted the #1 public in the nation by US Today. Engaging trivia & artifact 'show & tell' throughout.
Stops along the route:
3rd Street Market Hall + Safe House (Newsroom Pub) + Milwaukee Public Market
Beverage options available:
3rd Street Market Hall (craft beers, cocktails, hard seltzers, soda, coffee) ~ Safe House (full bar, soda) ~ Milwaukee Public Market (food options, wine bar beer bar, margaritas, coffee, etc)
Start spot: 3rd Street Market Hall
275 W Wisconsin Ave, Milwaukee
End spot: Milwaukee Public Market
400 N Water St, Milwaukee
Compliments to our tour:
** Aside from a full bar & a 24-tap craft tap beer wall & several food vendors, 3rd St Market Hall has a number of games to play for free - like corn hole & shuffleboard - so look to arrive early
Paul's take:
"If you really want to see & experience a little bit of everything that Milwaukee has to offer, this is a great option. And your tummy will be happy when you are done!"
'Then & Now' Series: Downtown - History & Architecture
RETURNS IN 2025 / EMAIL FOR PRIVATE GROUP
Experience the city of today as we focus on Milwaukee history & architecture. Be ready to do some engaging city trivia along with a historic brewery artifacts "show & tell." Starts & ends inside of the trendy Historic Third Ward District & navigates through the southern edge of Downtown.
Price: $22 per adult (21+) ~ $15 for teen ~ 12 & under are free
Duration: 2 hours ~ 1.4 miles
Tour description:
The tour starts at the popular Milwaukee Public Market & takes patrons on a loop into Downtown as we see historic fixtures such as the Grain Exchange, City Hall, the Pabst Theatre, & the Milwaukee County Historical Society. Learn about the early history of Milwaukee & how it came to be. View the buildings & hear the stories of what shaped the city more than a century ago.
Beverage options available:
Milwaukee Public Market (full bars + coffee)
Start & End spot: Milwaukee Public Market
400 N Water St, Milwaukee
Compliments to our tour:
** Explorium Brewpub - 1.5 blocks away from end stop - good food, full bar, house beers
Paul's take:
"You definitely get a superb mix of the old & the new in this tour. Wisconsin Ave has some amazing history and we bookend it with two of the current day highlights, 3rd St Market Hall & the Milwaukee Public Market. So much to see & hear on this tour!"
BEER + 'PRETTY MUCH EVERYTHING ELSE' TOUR
*Available for private tours & groups
Take in all the amazing things that makes Milwaukee such a wonderful place ~ craft brewery tour + beer history + great stories & architecture of Downtown Milwaukee & the Historic Third Ward + a stop at the city's Public Market + a final stop for Wisconsin's finest cheese curds!
Price: $22 per adult (21+)
Duration: 2 hours, 45 minutes ~ 1.3 miles
Tour description:
This tour starts at the awesome Broken Bat Brewing Co where you will learn about the exploding craft brewing scene of Milwaukee along with the rich legacy of brewing in the city. A tour of the production area is included. We then take in the River Walk as you explore the Historic Third Ward district & learn about it's amazing history & how it has become a jewel of the city today. We then explore the southern edge of downtown as you see & hear how Milwaukee came to be. This includes a stop for a beverage break at the popular Milwaukee Public Market. We end at the new 3rd Street Market Hall (food hall, games, full bar) where you can grab some tasty cheese curds & an array of other great food items from a host of vendors.
Stops along the route:
Broken Bat Brewing + Milwaukee Public Market + 3rd St Market Hall
Beverage options available:
Broken Bat (craft beers, hard seltzers, soda) ~ Milwaukee Public Market (beer, margaritas, wine, bloodies, soda) ~ 3rd St Market Hall (full bar)
Start spot: Broken Bat Brewing Co
135 E. Pittsburgh Ave, Milwaukee
End spot: 3rd Street Market Hall
275 W Wisconsin Ave, Milwaukee
Compliments to our tour:
** Aside from a full bar & several food vendors, 3rd St Market Hall has a number of games to play for free - like corn hole & shuffleboard - so look to hang out after we are done!
Paul's take:
"If you want to see a great cross section of the many super cool things that Milwaukee has to offer, this is the tour for you. A super fun 3 hours!"