The tour price is a per person participation fee. Unlike most tours, we don't "build in" beverages to the tour cost. Often when doing so, options may be somewhat predetermined. We'd rather keep the tour price low & give you greater choice in your selections. Plus, some patrons may prefer NA options (which are available at each spot). Please read tour details to see food availability.
All of our tour concepts are very interactive for each patron. Each tour includes a series of engaging related trivia, visual displays, & historic artifacts "show & tell." We're pretty sure it will be unlike most any other tour you've ever been on.
Your guide, Paul, is a true Milwaukee beer insider. He has co-founded his own craft brewery, collected hundreds of Milwaukee brewery historic artifacts, & spoken nationally about Milwaukee brewing history. To that end, you are stuck with him for the duration...he does the whole tour & doesn't pass you off to others at one stop or another. And as a 27+ year resident, he's happy to give you recommendations of other fun things to do in the city.
See the specific tour for the distance. Each tour will include either 1 or 2 pit stops along the way.
Please dress for the weather. Wear appropriate walking shoes. Otherwise, just bring your wondrous spirit!
We realize that, from time to time, life gets in the way of fun activities that are planned. We typically give a full refund or credit towards a future tour, if desired, unless otherwise specified in the booking of the tour. We ask that you alert us as soon as possible to your cancellation.
Participants are expected to engage in safe & responsible behavior throughout the duration of the tour. At no time shall one put the safety of themselves, the host, or others around him/her at risk. Participants that arrive to any tour showing signs of intoxication will be refused service.